Building brands that harness the power of community through strategy, design and creative direction.

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Brand Workshopping.

A lot of people confuse brand awareness with brand community. Just because someone knows about, or has even bought something from your business, it doesn't mean that they're part of an engaged community with you…

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Brand Creation (or Repositioning).

If you want to build a community of loyal people around your new brand (or refocus your existing brand), then you’ve come to the right place. We do this by focusing on two essential phases: strategy and creative execution…

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Brand Analytics.

This is our people-focused research service that gives you deep-dive understanding into the business you’ve built, through the eyes of the people who currently experience it most frequently…

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View Bellwether’s Work on Instagram

 
It's been a really busy, but relaxed time over here at Bellwether HQ with multiple brand workshops running simultaneously. The naturally slowed-down pace of Winter has opened up the much needed headspace for my clients to start thinking seriously abo
A few years ago, I was part of the team who worked on the global rebranding of Gloria Jeans Coffees. Other than rolling out the design for some of their new brand assets, I had the fun opportunity to art direct and brief in some of the bean bag label
There's nothing quite like a branding refresh to renew your love and commitment to your business! With Bellwether having safely and securely made it past the two year mark, I treated myself to an upgraded illustration of my brand's Bellwether Sheep,
If you're going to build a successful brand, you have to be intentional about putting the right foundations in place and how you set things into motion. Well done @cape_town_foody for investing time and energy into growing and developing your brillia
Throwback to one of my favourite window installation projects of all time, conceptualised while I was @andpeople_za, and brought to life in collaboration with @white_onrice for @adidasza AREA3 Supercolor launch in Braamfontein ✨
New branding preview and something extremely exciting in the pipeline with @operationesportsafrica 🎮✨ ⁠ ⁠ Give them a follow for all things gaming on the African continent.
Sneak peak of the identity design I've been working on for @crtve_development's WE!ARE Campaign – showcasing the very best of African creativity and ingenuity in the most climate-vulnerable spaces on the African continent through the lens of ar
Parents 👆 Tag your other parent friends 👆 There are a TON of awesome careers available for your creative kids that don't necessarily involve going to expensive, private art, design or brand colleges. Start putting the right foundations in place now
A favourite back page poster design by @benralphjohnson for the adidas Originals's AREA3 Broadsheet Issue 05.
Some editorial design and content creation for a series of broadsheets I helped develop for adidas Originals' AREA3 space back in the day, while working for @andpeople_za ✨ We featured so many great creatives and stories that were nurtured and celebr

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We usually think of sheep more as followers than leaders, but in a flock one sheep must lead the way. Long ago, it was common practice for shepherds to hang a bell around the neck of one sheep in their flock, thereby designating it the lead sheep. This animal was called the bellwether, a word formed by a combination of the Middle English words belle (meaning “bell”) and wether (a noun that refers to a male sheep that has been castrated).

It eventually followed that bellwether would come to refer to someone who takes initiative or who actively establishes a trend that is taken up by others. This usage first appeared in English in the 13th century.

#merriamwebster #incaseyouwerewondering